The International Encyclopedia of Media Studies, Volume 7 Research Methods in Media Studies

This reference details the innovative and dynamic nature of current research methods in media studies with contributions from a diverse, international group of scholars.

• Examines both theory and practice with an emphasis on the recent expansion and diversification of media studies
• Covers quantitative and qualitative methods, paying particular attention to the ways in which they overlap and inform one another
• Focuses on emerging research methods while underscoring the continuing importance of historical antecedents
• Explores the impact of new, increasingly transnational technologies on the study of media
• Argues that current research must transcend methodological boundaries and develop interdisciplinary approaches for studying media
• Available as a stand-alone reference or as the seventh volume of The International Encyclopedia of Media Studies

Fabienne Darling-Wolf is Associate Professor in the Journalism Department and the Media and Communication doctoral program at Temple University’s School of Media and Communication. A global media scholar, her work has been published in leading journals, including Journalism, Journalism and Communication Monographs, Journalism Studies, Communication Theory, Critical Studies in Media Communication, and Visual Communication Quarterly.

Contributors to Volume VII xxiii

General Editor’s Acknowledgments xxx

Media Studies: The Interdiscipline of the Present and the Future 1
Angharad N. Valdivia

Convergence, Globalization, Technological Development, and Interdisciplinarity in a Fast-Evolving World: The Formidable Question of Method 19
Fabienne Darling-Wolf

PART 1 SETTING UP THE STAGE 37

1 Media Research Paradigms: Conceptual Distinctions, Continuing Divisions 39
Slavko Splichal and Peter Dahlgren

2 The Challenge of Media Research Ethics 65
Kevin Healey

PART 2 WORKING WITH PEOPLE 87

3 Doing Survey Research in Media Studies 89
Suman Mishra

4 Beyond the Qualitative/Quantitative “Divide”: Refl ections on the Utility and Challenges of Q Methodology for Media Researchers 112
Carolyn Michelle and Charles H. Davis

5 The Interview: A Process of Qualitative Inquiry 135
Sue Robinson

6 Oral History Interviews: Advantages and Challenges of Employing Oral History Interviewing as Part of a Research Project 155
Mike Conway

7 Memories of Films and Cinema-Going in Monterrey, Mexico: A Critique and Review of In-Depth Interviews as a Methodological Strategy in Audience Studies 179
Lorena Frankenberg and José Carlos Lozano

8 Conducting Media Ethnographies in Africa 199
Tanja Bosch

9 Autoethnography in Media Studies: Digitalization of Television in Finland, or Carrying Home Cardboard Boxes 217
Johanna Uotinen

10 The Basics of Experimental Research in Media Studies 236
Glenn Leshner

11 Between-Subjects Experimental Design and Analysis 255
Kim Bissell

PART 3 WORKING WITH TEXTS 275

12 Using a Mixed Approach to Content Analysis: The Case of Apologetic Rhetoric in the Modern Presidency 277
Rico Neumann and Kevin Coe

13 Lessons Learned from a Research Saga: An Ambitious Content Analysis of Television Form 303
Matthew Lombard

14 Text-Based Approaches to Qualitative Research: An Overview of Methods, Process, and Ethics 319
Sara McKinnon

15 Analyzing Text: The Cultural Discourse in Ethnic Food Reviews 338
Elfriede Fürsich

16 Cultural History and Media Studies 358
Richard K. Popp

17 Historical Approaches to Media Studies 381
Mark Hampton

18 Film Analysis 399
James Walters

19 Eye Tracking in Media Studies: Theory, Method, and Its Exemplary Application in Analyzing Shock-Inducing Advertisements 419
Stephanie Geise

20 Exploring Visual Aspects of Audience Membership: Media Studies and Photovoice 445
David R. Novak and Tonny Krijnen

PART 4 VIRTUAL CHALLENGES, INTERDISCIPLINARY RESEARCH, AND MIXED METHOD RESEARCH 473

21 The Methodology of Online News Analysis: A Quantitative Approach to Ephemeral Media 475
Helle Sjøvaag and Eirik Stavelin

22 Digital Ethnography and Media Practices 498
Elisenda Ardévol and Edgar Gómez-Cruz

23 Clicks and Bricks: Methods and Strategies for Measuring the Effects of Similar Virtual and Physical Activity 519
Lillian C. Spina-Caza

24 Exploring the Eff ects of TV and Movie Music on Childhood 547
Amparo Porta

25 Latino Diasporas and the Media: Interdisciplinary Approaches to Understanding Transnationalism and Communication 570
Jéssica Retis

Index 595

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