International Marketing

INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!

The International Marketing Environment
The Global Marketing Imperative
Appendix A: The Basics of Marketing
Appendix B: Geography and Global Warming
Trade Institutions and Trade Policy
The Cultural Environment
The Economic Environment
The Political and Legal Environment
Cases: The Catfish Dispute
Trick or Treat
Marketing Cigarettes and Tobacco
IKEA
Car Financing in China
International Market Entry and Development
Strategic Planning
Marketing Organization, Implementation and Control
Research
Market Entry and Expansion
Cases: Damar International
Polar-Adidas. Parker Pen
Export Marketing Mix
Product Adaptation
Export Pricing
Marketing Communication
Distribution Management
Cases: Dr. Eris ? Cosmetics from Poland
Imaginarium
Joemarin
Gray Ferrari
The Global Marketing Mix
Global Product Management and Branding
Global Services
Global Logistics and Materials Management
Global Pricing
Global Promotion
Appendix C: Careers in International Marketing
Cases: International Marketing and the NBA
Oil for Food
Blood Free Diamonds
Novia Scotia
F-18 Offset
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International Marketing

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Supplemental Materials