Part OneAn Overview1.1The Scope and Challenge of International Marketing 2 2.2 The Dynamic Environment of International Trade 28 Part TwoThe Cultural Environment of Global Markets1.3 History and Geography: The Foundations of Culture 54 2.4 Cultural Dynamics in Assessing Global Markets 96 3.5 Culture, Management Style, and Business Systems 130 4.6 The Political Environment: A Critical Concern 170 5.7 The International Legal Environment: Playing By the Rules 198 Part ThreeAssessing Global Market Opportunities1.8 Developing a Global Vision through Marketing Research 230 2.9 Economic Development and the Americas 262 3.10 Europe, Africa, and the Middle East 290 4.11 The Asia Pacific Region 316 Part FourDeveloping Global Marketing Strategies1.12 Global Marketing Management: Planning and Organization 346 2.13 Products and Services for Consumers 374 3.14 Products and Services for Businesses 414 4.15 International Marketing Channels 442 5.16 Integrated Marketing Communications and International Advertising 478 6.17 Personal Selling and Sales Management 524 7.18 Pricing for International Markets 554 Part FiveImplementing Global Marketing Strategies1.19 Inventive Negotiations with International Customers, Partners, and Regulators 584 Part SixSupplementary MaterialThe Country Notebook—A Guide for Developing a Marketing Plan 613CasesCases can be found in Connect and SmartBook
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.