International Strategic Marketing : A European Perspective

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International Strategic Marketing : A European Perspective by McCall, J. B.; Stone, Marilyn, 9780203499528
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  • ISBN: 9780203499528 | 0203499522
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  • Copyright: 4/15/2004

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This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice, drawing out key issues surrounding the role the EU plays in marketing.
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