The Internationalization of US Franchising

This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.

Ilan Alon, Ph.D., is Assistant Professor of International Business and Marketing at the State University of New York Oneonta.

List of Tables

ix

List of Figures

xi

Preface

xiii

Acknowledgments

xv

Introduction to the Study

3

(8)

Introduction

3

(1)

Statement of Purpose

4

(1)

Importance of the Study

4

(2)

Research Design

6

(1)

Scope of the Study

7

(1)

Methodology

7

(1)

Organization of this Study

8

(3)

Literature of International Franchising

11

(14)

Introduction

11

(1)

International Franchising Definitions

12

(2)

Theories of International Franchising

14

(10)

Conclusion

24

(1)

The Model

25

(12)

Introduction to Model Development

25

(1)

The Model

26

(8)

Conclusion

34

(3)

Research Design

37

(10)

Introduction the Methodology

37

(1)

Methodology

38

(7)

Conclusion

45

(2)

Data Analysis

47

(20)

Introduction

47

(1)

Retail Sector Analysis

48

(6)

Hotel and Motel Sector Analysis

54

(4)

Professional Business Services Analysis

58

(7)

Conclusion

65

(2)

Summary and Conclusions

67

(14)

Introduction

67

(1)

Comparisons of the Hypotheses

67

(8)

Managerial Implications

75

(1)

Conclusions

76

(1)

Future Research

77

(4)

Bibliography

81

(10)

Index

91

(2)

About the Author

93

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The Internationalization of US Franchising Systems

Summary

Author Biography

Table of Contents

Supplemental Materials