Internet Marketing from the Real Experts

What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight. "Internet Marketing from the Real Experts" is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way. These are the people that do this stuff every day. Find out how they do what they do to achieve success with their online businesses. Their voices, their ideas, their action items, and their lessons learned from mistakes--all for you to grow your business the day you start reading "Internet Marketing from the Real Experts".

Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the book Successful Affiliate Marketing for Merchants and publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly Affiliate Thing and Brandmouthing podcasts on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Missy Ward has been an affiliate marketer since 1999 with a number of active affiliate sites and nine years experience in affiliate management. She is the cofounder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and coeditor-in-chief of FeedFront Magazine, the affiliate marketing industry’s only print trade publication. Missy blogs about affiliate marketing and social media on MissyWard.com and is the host of two weekly podcasts on internet marketing; TheSpew and BigMouthStrikesAgain, available on GeekCast.fm. She is also the founder of AffiliateMarketersGiveBack.com which champions the fight against breast cancer. Missy also manages the ThesisAffiliates.com program on a performance basis, donating her earnings to the National Breast Cancer Foundation.

Introduction	p. xiii
Affiliate	p. 1
15 Things to Look for in Affiliate Programs	p. 3
4 Characteristics of Successful Affiliate Program Managers	p. 5
7 Essentials When Making Affiliate Program Changes	p. 8
Ad Networks, Vertical Ad Networks, and Affiliate Networks	p. 10
Affiliate Fraud-a Growing Concern in Affiliate Marketing?	p. 13
Affiliate Manager Communication Strategies	p. 15
Affiliate Marketers Unplugged	p. 17
Affiliate Marketing-a Game of Numbers	p. 22
Affiliate Marketing 101: Setting the Stag for Your Success	p. 24
Affiliate Marketing Industry Ripe for Quality Effort	p. 27
Affiliate Program Management: Leadership vs. Management	p. 29
Affiliate Recruitments Strategies	p. 31
Affiliate Software Essentials that Support Your Business	p. 33
Affiliates: Stop Waiting for Overnight Success	p. 35
Are You the Next Super Affiliate Blogger?	p. 37
Automation FTW	p. 39
Autopilot Affiliate Program Management or Recipe for Failure	p. 41
Becoming a Green Affiliate Marketer	p. 43
Call to Activation	p. 46
Capture Revenue from In-Store Sales	p. 48
Celebrating Women in Affiliate Marketing	p. 50
Coming Soon: MLM/Affiliate Marketing Convergence?	p. 64
Crying Need for Education	p. 66
Datafeed do's and Don'ts	p. 68
Death of an Affiliate Network	p. 70
Emotionally Charged Affiliate Marketing	p. 72
Escape from New York Tax Nexus	p. 74
Five Affiliate Challenges for Long Term Success	p. 76
Five Ways to Evaluate a Merchant's Landing Pag	p. 78
Gearing Up for Affiliate Marketing Success	p. 80
How an Affiliate Network Looks for Offers	p. 82
How Banner Advertising can Boost Affiliate Sales	p. 84
Importance of Auditing Your Affiliate Program	p. 86
Inside Information on Affiliate Classifying	p. 88
Lessons from North Carolina's Affiliate Tax Fight	p. 90
Marketing Your Own Affiliate Program	p. 92
Merchants, Bring on the Videos	p. 94
Multicultural Affiliate Marketing	p. 96
Pros & Cons of Utilizing Multiple Networks	p. 98
Put Marketing Back into Affiliate Marketing	p. 100
Reward Sites: Asset or Liability?	p. 102
Should you Diversify Your Affiliate Rivenue?	p. 104
Six Degrees of Affiliate Marketing	p. 106
Taking the Leap Across the Pond	p. 108
Target Targets Affiliates Through Social Media	p. 110
The 10 Affiliate Manager Commandments	p. 112
The Coming of Age for Affiliate Marketing	p. 114
The Coupon Code Dilemma	p. 116
The Direct to Merchant PPC Minefield	p. 118
The Five Most Common Missing Pieces to Affiliate Sites	p. 120
Three Effective Communication Tactics for Affiliate Marketing	p. 122
Trust us a Two way Street	p. 124
Twitter Grabs Affiliate Attention	p. 126
Ways Affiliate Managers Should Be Helping Publishers	p. 129
What to Look for in an Affiliate Network	p. 131
Why Integration Matters for Affiliate Marketing	p. 133
Widgets and Your Affiliate Marketing mix	p. 135
Affiliate Opportunities in a Recession	p. 138
Niche picking: Finding a Profitable Niche for Your Website	p. 140
Opportunities for Performance Ad Networks and Affiliate Marketers in 2009	p. 142
Design	p. 145
Guiding Your Visitors to Action	p. 147
Email	p. 149
Build Profitable Customer Relationships	p. 151
Choosing the Right Email Service Provider	p. 153
Get in Your Subscribers' Address Books Now	p. 155
Inspirational	p. 157
Are You a Loser or a Failure?	p. 159
I Wish Was Rich Like You	p. 161
Struggling Entrepreneurs, Do Not Give up	p. 163
Things I Wish I Knew 10 Years Ago	p. 165
Interviews	p. 167
Five Minutes with Gary Vaynerchuk	p. 169
Five Minutes with Connie Berg	p. 172
Five Minutes with Kellie Stevens	p. 176
Five Minutes with Loren Feldman	p. 181
Five Minutes with Melissa Salas	p. 183
Haiko de Poel, Jr: The Affiliate Voice?	p. 187
Taking the Affiliate World by Storm	p. 191
The Infotainer.com	p. 196
Walking the Walk in Affiliate Marketing	p. 203
Legal	p. 207
Advertiser Liability for Affiliate Spam	p. 209
Affiliate Marketing in the Regulators' Cross-Hairs	p. 211
Compliance in Advertising	p. 213
Finance Affiliates: Compliance 101	p. 215
Legal Issues Surrounding Sweepstakes and Games of Skill	p. 217
Privacy is Good Policy	p. 219
Reduce Fraud Risk Through your-Affil Tate Agreement	p. 221
The Tos That Bind	p. 223
Using Trademarks in Affiliate Marketing	p. 225
Other Stuff You Should Know	p. 227
A Look at the Very Profitable Membership Site Business	p. 229
Can Brand and Direct Response Marketers Coexist?	p. 231
Getting Noticed Fast Follow Up	p. 233
Guide to Conference Networking	p. 235
How the Web's Rich Get Richer	p. 238
It's All About You.com	p. 240
Making the Most of Your Show Experience	p. 242
Out of Commission	p. 244
Pro Digital Video Camera Formats Explained	p. 247
Serious Content: The Key to Serious Traffic	p. 249
Take a Hike, Mr. Cynical Marketer	p. 251
The Tradeshow Jungle	p. 253
Thinking Outside the Ad	p. 255
Tips for Taking Pictures for Your Website	p. 257
Why Long-Form Sales Letters Work	p. 259
Why We Should all Believe In Trade Shows	p. 261
Enhancing Your Customer Service Practices	p. 263
The Sweet Science of Landing Pages	p. 265
Productivity	p. 267
Chat Improves Conversions-That's What We All Want!	p. 269
GTD in Affiliate Marketing with Web 2.0	p. 271
Productivity Upgrade: The dash	p. 273
Staying Productive on the Road	p. 274
The Importance of Time Management	p. 276
Search	p. 279
$150K a Day on PPC: Lessons Learned	p. 281
Nobody Would use a Search Engine with Paid Results	p. 283
Perils of White Hat Seo	p. 285
Search Engine Pessimization: Don't Make Google Cry	p. 287
Social Media	p. 289
3 Social Media Marketing Tips for Affiliates	p. 291
5 Ways To Keep Wordpress Running Smoothly	p. 293
Flogging-will Your Blog Be Outed?	p. 296
Four Great Tools for Twitter Marketing	p. 298
How Social Networks Validated the Soft-Sell	p. 300
How to Build Your Message with Twitter	p. 302
How to Effectively Blog for Branding and Monetization	p. 304
Improve Your Blog Earnings	p. 306
Introduction to Podcasting	p. 308
Leveraging LinkedIn to Expand Your Brand	p. 310
Online_Charles_44254 is in Charge of Your Brand?	p. 312
Ten Ways to Promote Facebook Business Pages	p. 314
The Power of Guest Posting	p. 316
Who Owns and Controls Your Content?	p. 318
Video	p. 321
How Affiliates can get Started with Video	p. 323
Online Video Advertising	p. 325
Using Video to Sell Online	p. 328
Table of Contents provided by Ingram. All Rights Reserved.

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Internet Marketing from the Real Experts

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Table of Contents

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