Introduction to Business

David Dusseau is a senior professor at the University of Oregon. In eight years of teaching, he has won nine teaching awards and received three grants for curriculum development.

Doug Wilson is also an instructor at the University of Oregon and teaches “Introduction to Business” in addition to courses in marketing, entrepreneurship, business planning, and strategy.

A Prologue . . . . . . . . . . . . . . . . . 1

Foundation Exercise 1 . . . . . . . . . . . 11

Foundation Exercise 2 . . . . . . . . . . . 28

Foundation Exercise 3 . . . . . . . . . . . 41

Foundation Exercise 4 . . . . . . . . . . . 51

Foundation Exercise 5 . . . . . . . . . . . 80

Foundation Exercise 6 . . . . . . . . . . . 88

Foundation Exercise 7 . . . . . . . . . . . 99

Foundation Exercise 8 . . . . . . . . . . . 107

Investment Financing . . . . . . . . . . . . 123

Financial Ratios and Ratio Analysis . . . . . . . . 134

Using the Cash Flow Statement as a Management Tool . . 138

Foundation Exercise 9 . . . . . . . . . . . 143

Appendix I: Foundation™ FastTrack Report . . . . 181

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