Introduction to Business, Student Edition

Introduction to Businessprovides and exciting curricula-based overview of the world of business. Fully revised to reflect the current business environment. This text emphasizes the increased importance of globalization, technology, cultural diversity, and ethics. Introduction to Businessprovides Integrated Reading Strategies to improve students' reading comprehension using methods and activities designed to help students get the most from their reading.

TABLE OF CONTENTS
The Economy and You
Basic Economic Concepts
Economic Resources and Systems
Economic Activities in a Changing World
Business Ethics and Social Responsibilities
Owning and Operating a Business
Entrepreneurship and Small Business
Business Ownership and Operations
Business Management
Leadership in Management
The Impact of Technology in Education
Influences on Business
Business in a Global Economy
The Role of Government in Business
Money and Financial Institutions
Marketing
Marketing in Today’s World
Advertising: The Art of Attracting an Audience
Human Resources
Human Resources Management
Culture and Diversity in Business
Financial and Technological Resources
Managing Business Finances
Technology in the Workplace
Basic Computers
Career Planning in a Global Economy
Developing a Career Plan
Getting a Job
Buying Goods and Services
Making Consumer Decisions Chatper 23: Consumer Rights and Responsibilities
Protecting Consumers
Credit
The Basics of Credit
How to Get and Keep Credit
Credit and the Law
Money Management
Managing Personal Finances
Checking Accounts
Savings Accounts
Investing in Bonds and Stocks
Real Estate and Other Investment Options
Risk Management
The Basics of Risk Management
Vehicle and Property Insurance
Life and Health Insurance
Table of Contents provided by Publisher. All Rights Reserved.

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Introduction to Business, Student Edition

Summary

Table of Contents

Supplemental Materials