Introduction to Electronic Commerce

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

Part 1: Introduction to E-Commerce and E-Marketplaces    
Chapter 1. Overview of Electronic Commerce    
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce    
Part 2: Internet Consumer Retailing    
Chapter 3. Retailing in Electronic Commerce: Products and Services    
Chapter 4. Online Consumer Behavior, Market Research, and Advertisement    
Part 3: Business-to-Business E-Commerce    
Chapter 5. B2B E-Commerce    
Chapter 6.  Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce     
Part 4: Other EC Models and Applications    
Chapter 7. The Web 2.0 Environment and Social Networks    
Chapter 8. Mobile Computing and Commerce     
Part 5: EC Support Services    
Chapter 9. E-Commerce Security and Fraud Protection     
Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services     
Part 6: EC Strategy and Implementation    
Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues     

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Online Part 7: Applications and Site Development
Chapter 12. Launching a Successful Online Business and EC Projects
Online Appendices
Appendix A. E-Commerce and Supply Chains
Appendix B. Electronic Customer Relationship Management
Online Tutorial
T1. E-Business Plan