Introduction to Graphic Design Methodologies

Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Highly visual and well-designed, it fosters designers' ability to design creatively, collaboratively, and strategically, and as a result, helps designers move from form-makers to cultural participants-- a transformative trend for design professionals. It includes case studies and contributions by diverse group including the musician Moby novelist Ann Tyler, and designer Elle Luna, among others.

John Bowers is Chair of the Visual Communication Design Department at the School of the Art Institute of Chicago. He is a past board member of the Graphic Design Education Association (GDEA) and a frequent lecturer on design theory and issues.

ix Introduction

xiii Problem Seeking and Solving

1 Chapter 1 Looking Broadly

13 Chapter 2 Interpreting

27 Chapter 3 Targeting

45 Chapter 4 Creating

63 Chapter 5 Looking Closer

89 Timeline

93 Terms

99 Study Questions

103 Exercises

109 Endnotes

110 Bibliography

112 Index

116 Image Credits

119 Essay

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Introduction to Graphic Design Methodologies and Processes : Understanding Theory and Application

Summary

Author Biography

Table of Contents

Supplemental Materials