Introduction to Graphic Design A Guide to Thinking, Process & Style

Introduction
1.Overview of the Field
What is graphic design?; What does a designer produce?; The dual responsibility of the designer; Why rules are important; Exercise; Technical skills ; Who should be a designer

2. Concepts and Ideas
Key terms and concepts; Design as a creative process; Design in action: Krave; Jumpstarting inspiration; Brainstorming and idea development; Matching output to audience; Design in action: You are here Toledo; Revision and experimentation; Presenting design work; Exercise; The chapter in review: Do's and Don'ts

3. Form and Space
Key terms and concepts; Visual understanding; Form; Design in action: Innovative Gebaude; Space; Elements and organization; Visual variables; Harmony in form and message; Less is more; The chapter in review: Do's and Don'ts

4.Working with Color
Key terms and concepts; What is color?; Terminology and color wheels; Color theory; Choosing a color palette; Color repetition; Color and hierarchy; Contrast and color; Exercise; The chapter in review: Do's and Don'ts

5.Typography
Key terms and concepts; What is typography?; Characteristics of type; Exercise; Typographic hierarchy
Spacing and alignment; Typographic niceties; Exercise; Type and color; Choosing typefaces; Design in action: Modern gallery identity; Type as form; The chapter in review: Do's and Don'ts; Case study: Roger the barber

6.Using and Creating Imagery
Key terms and concepts; The importance of imagery; Finding and using images; Creating images
Exercise; Producing images digitally; Working with images; Design in action: The fitness guru collection for West Elm; Copyright and legal issues; The chapter in review: Do's and Don'ts

7.Layout and Arrangement
Key terms and concepts; Visual arrangement and organization; Margins; Multipage documents; Grids; Types of grids; Exercise; The chapter in review: Do's and Don'ts

8.Design in Context
Key terms and concepts; Production basics; Types of printing; Binding and finishing; Folds; Mounting flat design work; Presentation and feedback; Design as a working process; Design in action: Christmas gifts by Marko Rasic & Vedrana Vrabec; The chapter in review: Do's and Don'ts

Conclusion
Glossary
Index

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