An Introduction to Television Studies

In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes. Features for the third edition include: a glossary of key terms key terms defined in margins suggestions for further reading at the end of each chapter activities for use in class or as assignments New and updated case studies discuss advertisements, approaches to news reporting, television scheduling, and challenges to television in new contexts of viewing on computers and mobile devices. Individual chapters address:studying television, television histories, television cultures, television texts and narratives, television genres and formats, television production, television quality and value, television realities and representation, television you can't see, television audiences, beyond television.