Commercial Culture in Shanghai, 1900-1945: Imported or Invented? Cut Short or Sustained?
3
(16)
Sherman Cochran
Part I Importing Western-style Commercial Culture into Shanghai
Selling Goods and Promoting a New Commercial Culture: The Four Premier Department Stores on Nanjing Road, 1917-1937
19
(18)
Wellington K.K. Chan
Transnational Origins of Advertising in Early Twentieth-Century China
37
(24)
Sherman Cochran
Part II Inventing Shanghai-style Commercial Culture
Invention, Industry, Art: The Commercialization of Culture in Republican Art Magazines
61
(30)
Carrie Waara
Consumers Are Also Soldiers: Subversive Songs from Nanjing Road during the New Life Movement
91
(42)
Carlton Benson
``The Seventy-two Tenants'': Residence and Commerce in Shanghai's Shikumen Houses, 1872-1951
133
(54)
Hanchao Lu
Part III The Fate of Shanghai's Commercial Culture in Wartime
Selling Fantasies at War: Production and Promotion Practices of the Shanghai Cinema, 1937-1941
187
(20)
Poshek Fu
Milk for Health, Milk for Profit: Shanghai's Chinese Dairy Industry under Japanese Occupation
207
(30)
Susan Glosser
Afterword
Nanjing Road, Broadway, and the Roots of International Corporate Commerce
237
(10)
William R. Taylor
Contributors
247
(2)
Index
249
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