Inviting Latino Voters: Party Messages and Latino Party Identifications

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Inviting Latino Voters: Party Messages and Latino Party Identifications by Connaughton, Stacey L., 9780203325957
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  • ISBN: 9780203325957 | 0203325958
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  • Copyright: 12/1/2004

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Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
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