Inviting Latino Voters: Party Messages and Latino Party Identification

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Inviting Latino Voters: Party Messages and Latino Party Identification by Connaughton,Stacey L., 9780415649308
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  • ISBN: 9780415649308 | 0415649307
  • Cover: Nonspecific Binding
  • Copyright: 9/10/2012

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Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
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