Journalism and Media Convergence

Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism. Practitioner expertise and research results have been combined with the ultimate goal of achieving a better understanding of how journalism may yet flourish under conditions brought about by media convergence.