Just a Click Away : Advertising on the Internet

From modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This book discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages.Just a Click Away: Advertising on the Internet is the first in a series of three books that look at various aspects of mass communication and the Internet. An accompanying Website (www.abacon.com/kaye), which will support all three books, provides further information and updates material in this ever-changing field. The book offers a multitude of valuable information as it draws from current sources that include trade periodicals, daily newspapers, academic journals, magazines, industry newsletters, conference presentations and, of course, the Web itself.Anyone interested in advertising on the Internet.