They Just Don't Get It! Changing Resistance

When 'they' don't get it, what do we do? Typically, we push harder, talk louder, and insist more intensely. We assume that their not getting it is a problem with them. In truth, when they don't get it, the problem lies with us. They Just Don't Get It! is a business parable that explores this Universal Concept and provides Five Keys the reader can employ to ensure that everyone gets it. Leslie Yerkes is President of Catalyst Consulting Group, a 10 year old change management consulting firm. Randy Martin is the owner of Martin & Associates, an advertising and public relations agency founded in 1986.

Randy Martin is the owner of martinDESIGN, an advertising and public relations agency.

Pulling apart	p. 3
Gaining understanding	p. 43
Pulling together	p. 77
Learning to understand	p. 117
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They Just Don't Get It! Changing Resistance Into Understanding

Summary

Author Biography

Table of Contents

Supplemental Materials