Kellogg on Advertising and Media : The Kellogg School of Management

Members of the world's leading marketing faculty explain the revolutionized world of advertising Like Kellogg on Branding and Kellogg on Marketing, Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. How should marketers advertise in this new reality? Based on the latest research and case studies from top industry executives, Kellogg explains how marketers can find and engage audiences in today's chaotic media climate.Bobby J. Calder (Chicago, IL) is Distinguished Professor of Marketing and Professor of Psychology at the Kellogg School of Management at Northwestern University. He is also Codirector of the Media MBA program at Kellogg.

Bobby J. Calder is the Charles H. Kellstadt Distinguished Professor of Marketing at the Kellogg School of Management at Northwestern University. He has worked as a consultant to many major corporate clients, and has taught at the Wharton School, University of Pennsylvania, and at the University of Illinois. He is a graduate of the University of North Carolina and coeditor of Kellogg on Integrated Marketing (Wiley).