Killer Facebook Ads Master Cutting-Edge Facebook Advertising Techniques

Cutting-edge Facebook advertising techniques you won't find anywhere else! With more than half a billion people using Facebook, the potential for marketing possibilities is seemingly endless. This unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform, and features clever workarounds, unprecedented tricks, and little-known tips for successful Facebook advertising. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, and ad-creation ideas to launching a campaign, writing great ads, and monitoring an ad's success. You'll walk through a typical ad production workflow and then discover how to work around that ad's limitations so you can take it to a level of show-stopping success. Dives into the exciting possibilities of Facebook advertising that have never before been documented Reveals unprecedented advice for using each available ad element-headline, body text, images, logos, etc.-for maximum effect Walks you through launching a Facebook advertising campaign and discusses crucial monitoring and optimizing techniques Examines essential metrics and reporting considerations Features captivating case studies drawn from the author's extensive Facebook advertising experience so you can benefit from his challenges and successes Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.

Marty Weintraub is CEO of aimClear, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands. He's written extensively for Search Engine Watch, Search Engine Land, Search Engine Roundtable, and others. Marty's aimClear blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cision Top 10 Social Media Blogs, and PRWeb's 25 Essential Public Relations Blogs You Should Be Reading, and it has also been listed in the AdAge Power150. Marty founded and produces the aimClear Full Day Facebook Marketing Intensive Workshop and also speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, and at universities.