La Casa Que El Queso Construyo Vida Inusual Del Emigrante Mexicano Que Definio Una Industria Global Multibillonaria

A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope

Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multibillion-dollar success story.

Yet, like many successful entrepreneurs, Leal’s great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth. Leal’s memoir, THE HOUSE THAT CHEESE BUILT, is both a beautiful illustration of the immigrant experience—isolation, fear, and ambition for a better life and assimilation—as well as a thoughtful personal account of entrepreneurship and all its benefits and costs.

MIGUEL LEAL founded Mexican Cheese Producers in 1994. He sold the company to Sigma Alimentos and is now a real estate developer supporting Mexico’s growing organic foods movement. He is deeply involved in local charitable efforts and runs an organic farm of his own.

Prólogo: La Casa que el Queso Construyó

PARTE I: NÁUFRAGO

Capítulo Uno: La Muerte del Transformador

Capítulo Dos: Desea Más

Capítulo Tres: Crear Oportunidad

PARTE II: DE CORTADOR DE QUESO A PROPIETARIO DE FÁBRICA

Capítulo Cuatro: Aprende a Pivotar

Capítulo Cinco: Hacer Negocios con los Amish

Capítulo Seis: Di Queso

PARTE III: VIVIENDO EL SUEÑO AMERICANO

Capítulo Siete: Expulsión y Reinvención

Capítulo Ocho: Disparando Pichones

Capítulo Nueve: Un Ùltimo Queso

PARTE IV: TRAICIÓN Y GRACIA

Capítulo Diez: Mucho Dinero

Capítulo Once: Traición

Capítulo Doce: Luchando por Mi Vida

Capítulo Trece: Cuatro Días en el Juzgado

Capítulo Catorce: Encontrando la Gracia

EPÍLOGO: LECCIONES CLAVE PARA EMPRESARIOS

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.