La Vie en Rouje curated by Jeanne Damas

A beautifully designed celebration of the iconic French fashion brand Rouje and its visionary founder, Jeanne Damas. Preface by Lauren Bastide.

In this glamorous, inspiring book, Jeanne Damas shares her vision for a timeless, free, sensuous, and proud femininity through the story her designs tell. As the designer of the ready-to-wear brand Rouje, she uses her very distinct visual language to create a book bursting with life.

La Vie en Rouje gathers for the first time the iconic pictures of the Rouje ad campaigns, archival photographs never before published, as well as a backstage glimpse of the photo shoots and of the day-to-day life of Damas. The pages introduce the heroines who personify the designer’s universe and lifestyle, including models and actresses of all generations and nationalities (such as Léa Seydoux, Isabelle Adjani, Maya Hawke, Emma Corrin, and Emmanuelle Béart) and the close circle of women in her life. Featuring scenes from Paris to the South of France, from Tangier to California, this book gathers all of Rouje’s most iconic photographs together for the first time. Throughout, Damas’s own handwritten notes, quotes, and collages punctuate the pages, like a modern, elegant scrapbook.

At 29, Jeanne Damas is a key figure of the new generation in the world of fashion. A French self-made woman, a model turned style icon, she launched Rouje in 2016, a brand of ready-to-wear clothes and cosmetics. Her name is listed in Forbes's prestigious “30 under 30.” She co-authored the book In Paris with Lauren Bastide. Lauren Bastide is a French journalist who has previously been the editor-in-chief of French Elle and a columnist on the famous French television show Le Grand Journal. She currently hosts the feminist podcast La Poudre, France’s top independent podcast, in which she interviews inspiring women from diverse backgrounds.