Land of Necessity

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ISBN: 9780822344605 | 0822344602
Cover: Hardcover
Copyright: 6/1/2009

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"This collection of cutting-edge essays reminds us that the U.S.-Mexico borderland is also a consumer marketplace and that consumption is motivated as much by necessity as desire. "Land of Necessity" makes a powerful case that this border matters for understanding consumer capitalism, not just immigration."--Lizabeth Cohen, author of "A Consumers' Republic: The Politics of mass Consumption in Postwar America"

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Maps
Acknowledgments
Introduction: Land of Necessity
Histories of Nations, Borderlands, and Consumers
Drawing Boundaries between Markets, Nations, and Peoples, 1650-1940
Disrupting Boundaries: Consumer Capitalism and Culture in the U.S.-Mexico Borderlands, 1940-2008
National and Transnational Circuits of Consumption
Domesticating the Border: Manifest Destiny and the "Comforts of Life" in the U.S.-Mexico Boundary Commission and Gadsden Purchase, 1848-1854
Selling the Border: Trading Land, Attracting Tourists, and Marketing American Consumption on the Baja California Border, 1900-1934
Cinema on the U.S.-Mexico Border: American Motion Pictures and Mexican Audiences, 1896-1930
Promoting the Pacific Borderlands: Leisure and Labor in Southern California, 1870-1950
Finding Mexico's Great Show Window: A Tale of Two Borderlands, 1960-1975
Consumption in National and Transnational Spaces
At the Edge of the Storm: Northern Mexico's Rural Peoples in a New Regime of Consumption, 1880-1940
Confined to the Margins: The Origins and Nature of the Underground Economy and Smuggling among the Native People of the Borderlands
Using and Sharing: Direct Selling in the Borderlands
El Dompe, Los Yonkes and Las Segundas: Consumption's Other Side in El Paso—Ciudad Juárez
Reflections
The Study of Borderland Consumption: Potentials and Precautions
On La Frontera and Cultures of Consumption: An Essay of Images
Bibliography
Contributors
Index
Table of Contents provided by Publisher. All Rights Reserved.

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Land of Necessity

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Table of Contents

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