Lead Us into Temptation

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ISBN: 9780231115186 | 0231115180
Cover: Hardcover
Copyright: 6/1/1999

Lead Us into Temptation > ISBN13: 9780231115186

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James B. Twitchell teaches English and advertising at the University of Florida in Gainesville. His many books include Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America, both published by Columbia.

Introduction

(17)

Attention Kmart Shoppers: A Brief Consumer Guide to Consumption, Commercialism, and the Meaning of Stuff

(33)

The Language of Things: Advertising and the Rhetoric of Salvation

(40)

But First, a Lot of Words from Our Sponsor: How We Hear What Things Have to Say

(33)

Boxed In: The Power of Packaging

123

(36)

The Branding of Experience: Or Why the Label Has Moved from Inside the Collar to Outside on the Shirt

159

(38)

The Function of Fashion in an Age of Individualism

197

(36)

Enough Talk: Let's Shop!

233

(38)

The Liberating Role of Consumption

271

(16)

References

287

(10)

Index

297

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Lead Us into Temptation

Summary

Author Biography

Table of Contents

Supplemental Materials