Leading Through Uncertainty How Umpqua Bank Emerged from the Great Recession Better and Stronger than Ever

From the CEO of Umpqua Bank, the essential leadership practices that allowed the West Coast’s largest independent community bank to emerge from the economic crisis even stronger than before

In this follow-up to the successful Leading for Growth, Umpqua Bank CEO Ray Davis shares the tactics and strategies  that have allowed Umpqua to grow and succeed in the toughest economic environment. The results are clear: despite years of economic uncertainty, Umpqua has continued its upward trajectory—expanding from five locations in 1994 to more than 200 today. Davis’s approach can help leaders recalibrate their approaches, no matter what the industry or market upheaval they face. 

In Leading Through Uncertainty, Davis shares a concise set of smart, actionable leadership practices that leaders can use to navigate their businesses and teams through difficult times. These include focusing on honesty and transparency, motivating and inspiring employees, building an outstanding corporate reputation, paying attention to details, and more. By showing leaders how to maintain a clear value proposition and strong leadership, Leading Through Uncertainty will help any company secure a lasting foothold in any economy.

Ray Davis is president and CEO of Umpqua Holdings Corporation, parent company of Umpqua Bank. He has been recognized in numerous national publications, including the Wall Street Journal, New York Times, Fast Company, BusinessWeek, Newsweek, and CNBC, and is the author of Leading for Growth (Jossey-Bass). Davis has been recognized as one of high finance's twenty-five most influential people by U.S. Banker Magazine. He lives with his wife in Portland, Oregon.

Foreword by William C. Taylor ix

Introduction: The Great Uncertainty xiii

PART 1 LEADING YOURSELF

Chapter 1: The New Normal 3

Chapter 2: The Truth, Nothing But the Truth 23

Chapter 3: Problems and the Healing Process 39

Chapter 4: Control and Uncertainty 51

Chapter 5: Exercise Your Intuition 65

PART 2 LEADING YOUR ORGANIZATION

Chapter 6: Be Really Good at the Basics 81

Chapter 7: The Value of a Value Proposition 91

Chapter 8: Be Available 103

Chapter 9: Motivate and Inspire 113

Chapter 10: Leverage Your Assets 125

PART 3 LEADING THE WAY

Chapter 11: Reputation Counts 137

Chapter 12: Create Buzz (But Manage Crisis) 147

Chapter 13: Build Momentum 161

Chapter 14: Practice Incremental Evolution 171

Conclusion: Lead On 181

Notes 185

Acknowledgments 191

About the Authors 193

Index 195

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