Legends in Marketing: Kent Monroe : Kent Monroe
, by Jagdish N Sheth
- ISBN: 9788132105183 | 8132105184
- Cover: Hardcover
- Copyright: 7/11/2011
Volume 1: Processing of Price InformationEdited by: Chezy Ofir, Hebrew University, Mount Scopus, Jerusalem, IsraelVolume 2: Comparative Price AdvertisingEdited by: Albert J Della Bitta, University of Rhode Island, Kingston, USAVolume 3: The Price-Quality-Value RelationshipEdited by: Dhruv Grewal and Anne Roggeveen both at Babson College, USAVolume 4: Price FairnessEdited by: Lan Xia, Bentley University, USAVolume 5: Research in Consumer BehaviorEdited by: Monika Kukar-Kinney and Nancy M Ridgway both at Robins School of Business, University of Richmond, Richmond, USAVolume 6: Models, Theory and MethodsEdited by: Tridib Mazumdar, Whitman School of Management, Syracuse University, New York, USAVolume 7: Pricing Management and PracticeEdited by: Manjit S.Yadav, Mays Business School, A&M University, Texas, USA
| Set Introduction | |
| Volume Introduction | |
| The Beginning: Adapting Psychophysics to Study How Price Information Is Processed | |
| The Information Content of Prices: a preliminary model for estimating buyer responses | |
| The Concept of Price Limits and Psychophysical Measurement: a Laboratory Experiment | |
| Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance | |
| Psychophysics of Prices: a reappraisal | |
| The Influence of Adaptation Levels On Subjective Price Perceptions | |
| Identifying the Domain of Behavioral Pricing Research | |
| Buyers' Subjective Perceptions of Price | |
| Buyers' Subjective Perceptions of Price: An update of the evidence | |
| Contextual Influences on Price Perceptions | |
| Objective and Subjective Contextual Influences on Price Perceptions | |
| Contextual Influences on Subjective Price Perceptions | |
| Automatic Construction and Use of Contextual Information for Product and Price Evaluations | |
| The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions | |
| The Influence of Price Differences and Brand Familiarity on Brand Preferences | |
| Processing Price Information: Incorporating Memory and Numerical Cognition Issues | |
| Recall versus Recognition as a Measure of Price Awareness | |
| Remembering versus Knowing: Issues in Buyers' Processing of Price Information | |
| Memory-Based Store Price Judgments: The role of knowledge and shopping experience | |
| Effects of Learning and Choice Task Goals on Price Recall Accuracy and Confidence Judgments | |
| The Effects of Buyers' Intentions to Learn Price Information on Price Encoding | |
| Do Consumers Process Prices Like Numbers: Comparative judgments of numerals and prices | |
| a Re-examination of Frequency-Depth Effects in Consumer Price Judgments | |
| Perspective of other Scholars | |
| Vicki Morwitz, | |
| Eesha Sharma | |
| Russell Winer | |
| Gilles Laurent | |
| Marc Vanhuele | |
| Chezy Ofir interviews | |
| Processing Price Information: Some Key Questions | |
| Volume Introduction by Albert J Della Bitta | |
| Extending the Reference Price Concept | |
| The Influence of Comparative Price Advertisements on Patronage Behavior | |
| a Multivariate Analysis of the Perception of Value from Retail Price Advertisements | |
| Consumer Perceptions of Comparative Price Advertisements | |
| Effects of Shopping Information on Consumers' Responses to Comparative Price Claims | |
| Examining the Effects of Contextual Information | |
| The Effects of Contextual Cues on Korean Consumers' Perceptions of Comparative Price Advertisements | |
| Context Setting and Comparative Price Advertising Effects on the Acceptable Price Range | |
| Extensions to Online Marketing | |
| The Effect of Computer Anxiety on Price Value Tradeoffs in the Online Environment | |
| Price Communications in Online and Print Coupons: An Empirical Analysis | |
| Perspectives of Other Scholars | |
| Edward a Blair | |
| Larry D Compeau | |
| Ram Krishnan | |
| Albert J Della Bitta Interviews | |
| Comparative Price Advertising: Some key questions | |
| Volume Introduction | |
| Price (and Other Cues)-Quality-Value | |
| The Effect of Price on Subjective Product Evaluations | |
| The Influence of Price on Product Perceptions and Product Choice | |
| The Effect of Brand and Price Information on Subjective Product Evaluations | |
| The Effect of Price, Brand Name and Store Name on Buyers' Perceptions of Product Quality: An integrative review | |
| a Research Program for Establishing the Validity of the Price-Quality Relationship | |
| The Effects of Price, Brand and Store Information on Buyers' Product Evaluations | |
| The Role of Country of Origin Information on Buyers' Product Evaluations: An in-depth interview approach | |
| The Effects of Country of Origin, Brand and Price Information: a cognitive-affective model of buying intentions | |
| Price and Customers' Perceptions of Value | |
| Decomposing Perceived Value | |
| Decomposing Perceived Product Value | |
| The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value and Behavioral Intentions | |
| Framing Effects on Buyers' Subjective Product Evaluations | |
| Moderating Variables | |
| The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations | |
| The Effects of Time Constraints on Consumers' Judgments of Prices and Products | |
| The Effects of Perceived Scarcity on Consumers' Processing of Price Information | |
| The Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality | |
| Perspectives of Other Scholars | |
| Akshay R Rao | |
| Valarie Zeithaml | |
| Joel Urbany | |
| Dhruv Grewal and Anne Roggeveen Interview | |
| Price-Quality-Value: Some Key Questions | |
| Volume Introduction | |
| Conceptual Foundations of Price Fairness Research | |
| The Price is Unfair! a Conceptual Framework of Price Fairness Perceptions | |
| Perceived Price Fairness: a New Look at an Old Construct | |
| The Price Is Unfair! Reforming Pricing Management | |
| Extending Price Fairness Research | |
| The Many Routes to Price Unfairness Perceptions | |
| Consumers' Perceptions of the Fairness of Price-Matching Refund Policies | |
| Effects of Consumers' Efforts on Price and Promotion Fairness Perceptions | |
| The Influence of Price Fairness on Customer Satisfaction: An empirical test in the context of automobile purchases | |
| Perceived Price Fairness and Perceived Transaction Value | |
| Price Fairness and Marketing on the Internet | |
| Price Partitioning On the Internet | |
| Promotion Framing Effects on Consumers' Perceptions of Customized Pricing | |
| Dynamic Pricing on the Internet: a Price Framing Approach | |
| Perspectives of Other Scholars | |
| Sarah Maxwell | |
| Lisa E. Bolton | |
| Margaret Campbell | |
| Lan Xia Interviews | |
| Price Fairness: Some questions and answers | |
| Volume Introduction by Monika Kukar-Kinney and Nancy M Ridgway | |
| Consumer Buying Behavior | |
| An Expanded Conceptualization and a New Measure of Compulsive Buying | |
| Identifying Consumers' Compulsive Buying Tendencies: Lessons Learned for Measuring Consumer-related Phenomena | |
| The Relationship between Consumers' Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the Internet | |
| Does Excessive Buying For Self Relate To Spending On Pets? | |
| The Influence of Pre-Purchase Goals on Consumers' Perceptions of Price Promotions | |
| a Path-Analytic Exploration of Retail Patronage Influences | |
| Identifying and Analyzing Consumer Shopping Strategies | |
| Information Acquisition | |
| The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability | |
| Consumer Information Acquisition: a Review and Extension | |
| The Effect of Unintended Information Acquisition | |
| Beyond Information Search: Browsing as Consumer Information Acquisition | |
| Re-thinking Information Objectivity and Its Effectiveness in Print Communications | |
| Other Topics in Consumer Behavior | |
| The Impact of the Internet and Consumer Motivation on Evaluation of Prices | |
| The Effects of the Need for Cognition and Trait Anxiety on Price Acceptability | |
| The Framing of Consumer Choices | |
| Risk Perceptions and Risk Acceptability in Consumer Behavior: Conceptual Issues and an Agenda for Future Research | |
| Determinants of Perceived Health and Safety Risks of Selected Hazardous Products and Activities | |
| Acr Fellows Address: Acr and Me | |
| Editorial | |
| Perspectives of Other Scholars | |
| Madhu Viswanathan | |
| Elizabeth Hirschman | |
| Sharon E. Beatty | |
| Monika Kukar-Kinney and Nancy M. Ridgway Interview | |
| Consumer Behavior Research: Some Key Questions | |
| Volume Introduction | |
| Pricing Models | |
| Pricing Decision Models: Recent Developments and Research Opportunities | |
| Models for Pricing Decisions | |
| Causes and Consequences of Price Premiums | |
| Pricing the Product Line during Scarcity | |
| a Multi-Period Integer Programming Approach to the Product Mix Problem | |
| Theoretical Developments in Marketing and Pricing | |
| a Theoretical Approach for Determining Product Line Prices | |
| Theoretical and Methodological Developments in Pricing | |
| Marketing Thought Task Force, Kent B Monroe, Chair | |
| Developing, Disseminating and Utilizing Marketing Knowledge | |
| Research Methods | |
| Research Methods for Pricing Decisions | |
| a Procedure for Integrating Outcomes Across Studies | |
| Effectiveness of Multiple Request Strategies: a Synthesis of Research Results | |
| Effect Size Estimates: Issues and Problems in Interpretation | |
| On Replications in Consumer Research | |
| Perspectives of Other Scholars | |
| Russell Winer | |
| Dipankar Chakravarti | |
| S.P. Raj | |
| Tridib Mazumdar Interviews | |
| Models, Theory and Methods: Some Key Questions | |
| Volume Introduction | |
| Pricing and Marketing Management | |
| Pricing and Sales Promotion | |
| Managing the Pricing Function | |
| Pricing Practices that Endanger Profits | |
| Some Common Myths Concerning Industrial Pricing | |
| Extending the Concepts of Strategic Pricing | |
| Guidelines for Better Pricing Decisions | |
| Integrating Marketing and Finance | |
| Using Leverage for Developing Pricing Strategies | |
| Marketing Profitability Analysis | |
| Pricing Decisions | |
| New Product Pricing | |
| Product-Line Pricing | |
| Effect of Product Line Pricing Characteristics on Product Evaluations | |
| An Experimental Inquiry into the Effect of Price on Brand Preference | |
| Pricing to and through the Channel | |
| Pricing in Separable Channels: The case of parallel imports | |
| Price Bundling | |
| How Buyers Perceive Savings in a Bundle Price: An examination of a Bundle's transaction value | |
| Consumers Prior Purchase Intentions and Their Evaluation of Savings on Product Bundles | |
| Effect of Consumers' Purchase Plans on the Evaluation of Bundle Offers | |
| Pricing On the Internet | |
| The Pricing of On-Line Services | |
| Pricing on the Internet | |
| Pricing and Public Policy | |
| Some Lessons Learned from F.T.C. versus Staples | |
| What Are the Benefits of Unit Pricing? | |
| Perspectives of Other Scholars | |
| Joseph P Guiltinan | |
| Ruth N Bolton | |
| Thomas T Nagle | |
| Manjit Yadav Interviews Kent Monroe | |
| Pricing Management and Practice: Some key questions | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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