Legends in Marketing: Naresh Malhotra : Naresh Malhotra
, by Jagdish N Sheth
- ISBN: 9788132105176 | 8132105176
- Cover: Hardcover
- Copyright: 9/8/2011
Volume 1: Research Methodology: Conjoint Analysis, Multidimensional Scaling and Related TechniquesEdited by: James Agarwal, Haskayne School of Business, University of Calgary, CanadaVolume 2: Research Methodology: Research Design and Data AnalysisEdited by: Lan Wu, College of Business and Economics, California State University, Hayward, USAVolume 3: Consumer Behavior: Information Processing and Decision MakingEdited by: Ashutosh Patil, Boston College, USAVolume 4: Consumer Behavior: Attitude, Intention and Choice BehaviorEdited by: Tracey King, Kogod School of Business, American University, USAVolume 5: Marketing Management and PolicyEdited by: Can Uslay, Argyros School of Business and Economics, Chapman UniversityVolume 6: International and Cross-Cultural MarketingEdited by: Francis Ulgado, College of Management, Georgia Institute of Technology, USAVolume 7: Marketing of Services: Retailing and Health CareEdited by: Charla Mathwick, School of Business, Portland State University, USAVolume 8: Ethics, Quality of Life, and PedagogyEdited by: Gina Miller, Stetson School of Business and Economics, Mercer University, Atlanta, USAVolume 9: MIS, Technology and MarketingEdited by: Sung Kim, University of Wisconsin-Madison, USA and Alka Citrin, College of Management, Atlanta, USA
| Volume Introduction: The contributions of a legendary marketing researcher: observations of a "Shishya," colleague and co-author | |
| Conjoint Analysis | |
| a Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models | |
| Structural Reliability and Stability of Nonmetric Conjoint Analysis | |
| Improving Prediction Power of Conjoint Analysis by Constrained Parameter Estimation | |
| An Approach to the Measurement of Consumer Preferences Using Limited Information | |
| Analyzing Marketing Research Data with Incomplete Information on the Dependent Variable | |
| a Field Validation Study of Conjoint Analysis Using Selected Mail Survey Response Rate Facilitators | |
| Standardization versus Customization in International Marketing: An investigation using bridging conjoint analysis | |
| Multidimensional Scaling and Correspondence Analysis | |
| Validity and Structural Reliability of Multidimensional Scaling | |
| The Robustness of Mds Configurations in the Face of Incomplete Data | |
| On the Effects of Fatigue on Judgments of Interproduct Similarity | |
| Overcoming the Attribute Prespecification Bias in International Marketing Research by Using Nonattribute Based Correspondence Analysis | |
| Correspondence Analysis: Methodological Perspectives, Issues and Applications | |
| Perspective of other Scholars | |
| Naresh K Malhotra: a legendary researcher, cohort and colleague | |
| Naresh K Malhotra's JMR Contributions | |
| Naresh K Malhotra: My best student, bright shining star and a true marketing legend | |
| Naresh K Malhotra: a commentary | |
| James Aggarwal interviews | |
| Legendary Contributions to Conjoint Analysis, Multidimensional Scaling and Life Itself | |
| Volume Introduction: Naresh K Malhotra: a true marketing legend, my professor and co-author | |
| Measurement and Validation | |
| a Scale to Measure Self Concepts, Person Concepts and Product Concepts | |
| On the Construct Validity of Intrinsic Sources of Personal Relevance | |
| Assessing the Reliability and Validity of International Secondary Data Used to Design Competitive Strategies for Global Marketing | |
| Discrete Choice Models | |
| a Comparison of the Predictive Validity of Procedures for Analyzing Binary Data | |
| The Use of Linear Logit Models in Marketing Research | |
| Testing the Homogeneity of Segments for Estimating Disaggregate Choice Models | |
| Estimating Models with Binary Dependent Variables: Some theoretical and empirical observations | |
| Structural Equation Modeling and Related Techniques | |
| Multilevel Generalized Structured Component Analysis | |
| a Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling | |
| Review and Prognosis | |
| The State-of-the-Art in Marketing Research | |
| Some Observations on the State of the Art in Marketing Research | |
| Shifting Perspective on the Shifting Paradigm in Marketing Research | |
| Methodological Issues in Cross-Cultural Marketing Research: a state-of-the-art review | |
| Marketing Research: a state-of-the-art review and directions for the twenty-first Century | |
| Marketing Research in the New Millennium: Emerging issues and trends | |
| Helping Marketing Research Earn a Seat at the Table for Decision-Making: An assessment and prescription for the future | |
| Perspectives of Other Scholars | |
| Naresh K Malhotra: Advancing the developments in research methodology | |
| Naresh K Malhotra: An important influence in my early career | |
| Naresh K Malhotra: Reflections on seminal contributions to the research design and methodology literature | |
| Naresh K Malhotra: From a doctoral student to a marketing legend | |
| Lan Wu Interviews | |
| Research Design Insights from a Legendary Methodologist | |
| Volume Introduction: Naresh K Malhotra: a marketing legend, a great mentor and one who has significantly impacted my life! | |
| Information Over Load | |
| The Information Load Controversy: An alternative viewpoint | |
| Information Load and Consumer Decision Making | |
| Reflections on the Information Overload Paradigm in Consumer Decision Making | |
| Information and Sensory Overload in Psychology and Marketing | |
| Cognitive Styles | |
| Cognitive Styles: a new approach to market segmentation | |
| Extremity of Judgment and Personality Variables | |
| Cognitive Differentiation in Consumer Product Judgments | |
| Consumer Cognitive Styles and Consumer Behaviour: Illustrations and Preliminary Conclusions | |
| Consumer Cognitive Styles | |
| Consumer Cognitive Complexity and the Dimensionality of Multidimensional Scaling Configurations | |
| Information Search, Processing and Decision Making | |
| Multi-Stage Information Processing Behaviour: An experimental investigation | |
| On Individual Differences in Search Behaviour for a Nondurable | |
| An Information Processing Model of Consumer Behaviour: Conceptualization, framework and propositions | |
| Perspectives of Other Scholars | |
| Naresh K Malhotra: a remarkable career and contributions | |
| Naresh K Malhotra: Celebrating his work and person | |
| Naresh K Malhotra: a renaissance scholar | |
| Naresh K Malhotra: a legend and a friend | |
| Ashutosh R. Patil Interviews | |
| Processing the Research Behaviour of a Legendary Consumer Behaviourist | |
| Volume Introduction: Naresh K Malhotra: a marketing legend and an accomplished, diligent and productive scholar who has motivated many others | |
| Attitude, Affect and Intentions | |
| Measuring the Appraisal of Ad-Based Affect with Ad-Promises | |
| a Cross-Cultural Comparison of Behavioural Intention Models: Theoretical consideration and an empirical investigation | |
| The Conceptualization of Affective Experiences: Theoretical foundations and cross-cultural extensions | |
| Integration of Attitude and Affect: An integrated model of preference, intention and choice | |
| Attitude & Affect: New frontiers of research in the twenty-first century | |
| Choice Behavior | |
| Self Concept and Product Choice: An integrated perspective | |
| Customer Loyalty as a Construct in the Marketing of Banking Services | |
| Relationship Marketing, Customer satisfaction and Loyalty: a theoretical and empirical analysis from an Asian perspective and implications for international marketing | |
| Cognitive Processes | |
| Determinants of Price Dependency: Personal and perceptual factors | |
| Mnemonics in Marketing: a pedagogical tool | |
| Categorization: a review and an empirical investigation of the evaluation formation process | |
| Perspectives of Other Scholars | |
| Naresh K Malhotra: An academic gold medalist | |
| Naresh K Malhotra: One of the big influences on my research | |
| Naresh K Malhotra: a renaissance man and one of our most admired scholars | |
| Naresh K Malhotra: a prolific and innovative researcher | |
| Naresh K Malhotra: a true marketing legend | |
| Tracey M. King Interviews Naresh K Malhotra | |
| The Attitudinal, Intentional and Behavioural Influence of a Marketing Legend | |
| Volume Introduction: Naresh K Malhotra: a legendary scholar, marketing guru, professor, mentor and co-author | |
| Marketing Management | |
| a New Product Growth Model with a Dynamic Market Potential | |
| Analytical Market Segmentation in Non-business Situations: Marketing the energy audit in U.S.A. | |
| Emerging Issues in Sales Forecasting and Decision Support Systems | |
| a Stakeholder Perspective on Relationship Marketing: Framework and propositions | |
| Public versus Private Complaint Behaviour and Customer Defection in Malaysia: Appraising the role of moderating factors | |
| Marketing Policy | |
| Marketing Reform: The case of excessive buying | |
| Aggressive and Predatory Pricing: Insights and empirical examination in the airline industry | |
| Predatory Pricing and Marketing Theory: Applications in business-to-business context and beyond | |
| Business-to-Business Marketing | |
| The Decision Making Process of Small Business for Microcomputers and Software Selection Usage | |
| Commentary on "The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni and Wilson: a Paradigm shift and prospection through expanded roles of buyers and Commentary: Relative presence of business-to-business research in the marketing literature: the demand-oriented path forward | |
| Marketing Discipline | |
| The Impact of the Academy of Marketing Science on Marketing Scholarship: An analysis of the research published in JAMS | |
| The Past Present and Future of the Marketing Discipline | |
| Perspectives of Other Scholars | |
| Naresh K Malhotra: a friend and scholar to admire | |
| Naresh K Malhotra on Marketing Management | |
| Naresh K Malhotra: Seminal contributions to marketing management | |
| Naresh K Malhotra: Malhotra's Wisdom | |
| Can Uslay Interviews Naresh K Malhotra | |
| The Past, Present and the Future of the Marketing Discipline as Seen by a Marketing Legend | |
| Volume Introduction | |
| Theoretical, Conceptual and Methodological Foundations | |
| Internationalization and Entry Modes: Multi-theoretical framework and research propositions | |
| An Overview of the First 21 Years of Research in the International Marketing Review, 1983-2003 | |
| Administration of Questionnaires for Collecting Quantitative Data in International Marketing Research | |
| International Market Segmentation and Trading Blocs | |
| EC: One market or many? An Assessment of the Degree of Homogeneity Within the European Community | |
| The Marketing Management Bases for International Market Segmentation: Research propositions and managerial implications | |
| Heterogeneity of Regional Trading Blocs and Global Marketing Strategies: a multicultural perspective | |
| Does NAFTA Influence Mexico's Product Image? a Theoretical Framework and an Empirical Investigation in Two Countries | |
| Developing Countries | |
| Marketing Research for Services in Developing Countries: The use of unidimensional and multidimensional scaling | |
| a Methodology for Measuring Consumer Preferences in Developing Countries | |
| International Services Marketing: a comparative evaluation of the dimensions of service quality between developed and developing countries | |
| Dimensions of Service Quality in Developed and Developing Economies: Multi-country cross-cultural comparisons | |
| Cross-Cultural Research | |
| Culture and Consumer Behavior: Toward an understanding of cross-cultural consumer behavior in international marketing | |
| Print Advertising at the Component Level: a cross-cultural comparison of the U.S. and Japan | |
| Cross-Cultural Marketing Research in the Twenty-First Century | |
| a Cross-National and Cross-Cultural Approach to Global Market Segmentation: An application using consumers' perceived service quality | |
| Perspectives of Other Scholars | |
| Naresh K Malhotra: a tribute to a legendary international marketing and cross-cultural researcher | |
| Naresh K Malhotra: a legend's approach characterized by integration, breaking new ground and scientific discovery approach | |
| Naresh K Malhotra: The theoretical, conceptual and methodological contributions of a legend to international marketing and cross-cultural research | |
| Naresh K Malhotra: Highlighting the contributions of a legendary international marketing and cross-cultural researcher | |
| Naresh K Malhotra: a truly superlative academic career and seminal contributions to knowledge in international and cross-cultural marketing | |
| Francis M. Ulgado Interviews | |
| Cross-Cultural and International Reflections of a Most Published Author and a Marketing Legend | |
| Volume Introduction: The seminal and pioneering contributions of Naresh K Malhotra to the marketing of services -- retailing and health care | |
| Retailing | |
| a Threshold Model of Store Choice | |
| Modeling of Store Choice Based on Censored Preference Data | |
| Marketing Classic Theater in a Competitive Market of Entertainment | |
| Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment | |
| The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value: An internet and catalog comparison | |
| Health Care | |
| a Conjoint Analysis Approach to Health Care Marketing and Planning | |
| Stochastic Modelling of Consumer Preferences for Health Care Institutions | |
| Marketing linen services to hospitals: a conceptual framework and an empirical investigation | |
| Market Segmentation and Strategic Growth Opportunities for Hospitals | |
| Hospital Marketing in the Changing Health Care Environment | |
| a Marketing Orientation to Modelling the Hospital Supplier Interface: a probabilistic Approach | |
| Health Care Marketing Warfare | |
| Decision Support Systems for Health Care Marketing Managers | |
| Segmenting Hospitals for Improved Management Strategy | |
| Perspectives of Other Scholars | |
| Naresh K Malhotra: a Legendary scholar and a gentleman | |
| Naresh K Malhotra: Healthcare marketing pioneer and legend | |
| Naresh K Malhotra: Seminal contributions to enhancing retailers' understanding of experiential value and store choice | |
| Naresh K Malhotra: a true icon of marketing and a true legend | |
| Charla Mathwick Interviews | |
| Modeling the Retailing Insights of a Legendary Researcher | |
| Neale Martin Interviews | |
| a Health Care Marketing Pioneer, Most Published Author and Legend | |
| Volume Introduction: Dr. Malhotra: a marketing legend and a dedicated and nurturing mentor | |
| Ethics Publications | |
| Ethical Issues in Marketing Managed Care | |
| An Integrated Model for Ethical Decisions in Marketing Research | |
| Social Responsibility and the Marketing Educator: a Focus on Stakeholders, Ethical Theories and Related Codes of Ethics | |
| Ethics in Marketing Research: Current Issues and Suggested Guidelines | |
| Quality of Life | |
| Comparative Marketing Measures of Societal Quality of Life: Substantive dimensions in 186 Countries | |
| Country Quality of Life and Foreign Direct Investments | |
| Global Marketing: Quality of life in OECD countries | |
| Country Segmentation Based on Objective Quality-of-Life Measures | |
| Consumer Well Being and Quality of Life: An Assessment and Directions for Future Research | |
| Pedagogy | |
| The Project Method Approach: An integrated teaching tool in marketing research | |
| Designing an International Marketing Research Course: Framework and content integrating technology in marketing education: perspective for the new millennium | |
| Integrating Internet Technology in Marketing Research Education | |
| Chalkboards to Cybercources: The internet in marketing education | |
| Perspectives of Other Scholars | |
| Naresh K Malhotra: a commentary on his integrated model of marketing research ethics | |
| Naresh K Malhotra: a socially responsible legend | |
| Naresh K Malhotra: a giant legend among marketing legends | |
| Naresh K Malhotra: The contributions to ethics of a marketing legend | |
| Gina L. Miller Interviews | |
| The Social Responsibility of a Legendary Researcher and Educator | |
| Volume Introduction: Break-through contributions to the interface of 'Management Information Systems, Technology and Marketing' | |
| MIS Adoption and Use | |
| Internet Users' Information Privacy Concerns (IUIPC): The construct, the scale and a causal model | |
| Predicting System Usage from Intention and Past Use: Scale issues in the predictors | |
| a Longitudinal Model of Continued is Use: An Integrative View of Four Mechanisms Underlying Post-Adoption Phenomena | |
| Two Competing Perspectives on Automatic Use: a theoretical and empirical comparison | |
| Common Method Variance in is Research: a Comparison of Alternative Approaches and a Reanalysis of Past Research | |
| Technology and Marketing | |
| Why Developing Societies Need Marketing Technology | |
| The Integration of Microcomputers in Marketing Research and Decision Making | |
| The Marketing of Technology Oriented Products and Services: An integration of marketing and technology | |
| Unique Marketing Challenges at the Frontiers of Technology: An integrated perspective | |
| Technology Transformation and Purposed Play: Model development and implications for high tech product development | |
| Perspectives of Other Scholars | |
| Naresh K Malhotra: Legendary contributions to the confluence of technology, globalization and marketing | |
| Naresh K Malhotra: Multifarious contributions to information systems of an eminent scholar | |
| Naresh K Malhotra: a tribute to an interdisciplinary legend | |
| Naresh K Malhotra: His seminal contributions and impact on the information systems field | |
| Sung Kim Interviews | |
| The Pioneering Contributions of a Marketing Legend to Management Information Systems | |
| Alka Citrin Interviews | |
| The Technological Orientation of a Marketing Legend | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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