Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

Foreword by CarrieKerpen                                                                                                           

Acknowledgments                                                                                                                            

Introduction                                                                                                                                     

CHAPTER 1    Listen First, and Never Stop Listening                                                                 

CHAPTER 2    Way Beyond “Women 25 to 54”: Define
      Your Target Audience Better ThanEver                                                              

CHAPTER 3    Think—and Act—Like Your Consumer                                                              

CHAPTER 4    Invite Your Customers to Be Your First Fans                                                      

CHAPTER 5    Engage: Create True Dialogue with, and Between, Your Customers                   

CHAPTER 6    Respond Quickly to All Bad Comments

CHAPTER 7    Respond to the Good Comments Too                                                                   

CHAPTER 8    Be Authentic                                                                                                         

CHAPTER 9    Be Honest and Transparent                                                                                   

CHAPTER 10    Should You Ask a Lot of Questions?                                                                   

CHAPTER 11    Provide Value (Yes, for Free!)                                                                              

CHAPTER 12    Share Stories (They’re Your Social Currency!)                                                    

CHAPTER 13    Inspire Your Customers and Influencers to Share Stories                                    

CHAPTER 14    Integrate Social Media into the Entire Customer Experience                               

CHAPTER 15    Use Social Network Ads for Much Greater Impact                                              

CHAPTER 16    Admit When You Screw Up, and Then Leverage Your Mistakes                       

CHAPTER 17    Consistently Deliver Excitement, Surprise, andDelight                                      

CHAPTER 18    Don’t Sell! Just Make It Easy and Compelling forCustomers to Buy                 

Conclusion: Just Be Likeable                                                                                                           

Appendix: A Refresher Guide tothe Social Networks That Matter Most                                       

Notes                                                                                                                                                  

Index

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.