Listening to the Future Why It's Everybody's

Listening to the Future: Why It's Everybody's Business explores the challenges and opportunities facing organizations, the transformations that will ripple through the political, economic, and social environments, and the implications for different industries in the 21st century workplace. Written by Microsoft forecasters Daniel W. Rasmus and Rob Salkowitz, this important book equips your business to get out in front of new technology innovations in the consumer world with the knowledge, practices, and tools to differentiate your business in our competitive, fast-moving global economy.

Daniel W. Rasmus is Director of Business Insights for Microsoft® Business Division, where he manages the development of long-range scenarios to inform how software will be used in tomorrow's work environment based on different social, economic, and political settings that may occur in the future. Prior to joining Microsoft® Daniel was an analyst with Forrester Research and wrote extensively about collaboration and knowledge management. His forthcoming book Management by Design will be published by Wiley in 2009. Dan lives in Sammamish, Washington, with his wife Janet and daughters Rachel and Alyssa.

Rob Salkowitz is a writer and consultant specializing in the social implications of new technology in the workplace, and author of Generation Blend: Managing Across the Technology Age Gap, published by Wiley in 2008. He works with Microsoft® and other clients to articulate business strategy, and writes and speaks on issues related to the changing workforce. Rob lives in Seattle, Washington, with his wife Eunice Verstegen.

Microsoft Executive Leadership Series: Series Foreword	p. ix
Preface	p. xi
Acknowledgments	p. xiii
Listening to the Future	p. 1
Embracing Uncertainty	p. 3
The Shape of Things to Come	p. 15
Technology and the Changing World	p. 17
People Make the Future	p. 22
Note	p. 23
Managing a Dynamic Business	p. 25
Driving Forces	p. 26
Strategic Technology Capabilities	p. 32
Tenets for Success	p. 39
Dynamic Business: Forces to Watch, Uncertainties to Consider	p. 41
Notes	p. 43
Prospering in a Blended World	p. 45
Driving Forces	p. 46
Strategic Workplace Technologies	p. 54
Blending Beyond the Workplace	p. 63
Tenets for Success	p. 65
Blend Trends	p. 68
Notes	p. 70
Insights from Complexity	p. 73
Driving Forces	p. 75
Strategic Technologies to Drive Insights	p. 86
Tenets for Success	p. 92
Sources of Insight	p. 94
Notes	p. 95
Building Strategic Advantage Through IT	p. 97
The Challenge of Measuring Return on Knowledge	p. 98
Why IT Matters	p. 99
Why Applications Matter	p. 102
Why Platforms Matter	p. 104
Why Infrastructure Matters	p. 108
Creating a Dialog Between Business and IT	p. 110
Tenets for Success	p. 111
Why IT Still Matters	p. 114
Eight Ways to Achieve More Strategic IT	p. 115
Key Infrastructure Investments for Competitive Advantage	p. 116
Notes	p. 117
From the New World of Business to the New World of Work	p. 119
One World of Business	p. 120
Always On, Always Connected	p. 127
Transparent Organizations	p. 133
Workforce Evolution	p. 141
Notes	p. 150
Managing Knowledge and Talent in the New World of Business	p. 155
Managing Knowledge in One World of Business	p. 156
Knowledge Anywhere, Anytime	p. 157
Knowledge in the Transparent Organization	p. 157
Managing Knowledge for a Changing Workforce	p. 158
From "Knowledge Management" to Managing Talent and Knowledge	p. 160
Complexity and Specialization	p. 162
Simplifying the Knowledge Work Environment	p. 164
Toward a Dynamic Knowledge Environment	p. 165
Navigating the Dynamic Knowledge Environment	p. 168
Embracing Organizational Learning	p. 175
10 Starting Points for Dynamic Knowledge Enterprises	p. 176
Notes	p. 177
The Future of Industries	p. 179
Manufacturing	p. 180
Retail	p. 182
Government/Public Sector	p. 184
Retail Banking and Insurance	p. 185
Healthcare	p. 187
Education	p. 188
Professional Services	p. 190
Hearing the Future	p. 193
Strategy and Uncertainties	p. 195
Exposing the Dynamic Uncertainty Loop	p. 200
Finding the Signal in the Noise	p. 211
Looking Forward	p. 215
Notes	p. 216
Afterword	p. 217
Index	p. 221
Table of Contents provided by Ingram. All Rights Reserved.

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Listening to the Future Why It's Everybody's Business

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Table of Contents

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