The Little Book that Still Saves Your Assets What The Rich Continue to Do to Stay Wealthy in Up and Down Markets

DAVID M. DARST is a Managing Director at Morgan Stanley. He serves as Chief Investment Strategist of the firm's Global Wealth Management Group and is the Chairman of the Asset Allocation Committee. Darst is also the founding president of the Morgan Stanley Investment Group. Prior to joining Morgan Stanley in 1996, he was with Goldman Sachs for over twenty years, where he served as a senior executive in the Equities Division. Darst is often quoted in the New York Times, Wall Street Journal, and Financial Times, among others. He is also a frequent guest on CNBC, Bloomberg, and Fox News. He earned his MBA from Harvard Business School and received a BA in economics from Yale University. Darst is a CFA charterholder.

Introduction xix

Chapter One What Happened?? What Happened!! 1

Chapter Two We All Do It (Even if We Don’t Realize It) 15

Chapter Three Everyone Needs an Uncle Frank 33

Chapter Four Building Your House 39

Chapter Five Parts of the Whole—Combining Dreams into a Plan 55

Chapter Six Two Strategies to Win the Battle for Investment Survival 75

Chapter Seven Do You Know Where You Are Going? 91

Chapter Eight Mix, Don’t Match 105

Chapter Nine Our Minds, Our Selves 119

Chapter Ten The Jockey Matters as Much as the Horse 133

Chapter Eleven Riding Out Storms 149

Chapter Twelve Build Your House on These Rocks 161

Chapter Thirteen Count to Zen 175

Chapter Fourteen Seven Quick Ways to Ruin 185

Chapter Fifteen The Road Less Traveled That You Should Take Right Now 195

Who Are You? (Determining Your Investment Profile) 209

What Do You Think? (Determining Your Investment Outlook) 211

What Works for You? (Determining Your Investment Selection) 213

Don’t Take My Word for It 215

Acknowledgments 225

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.