Living in the Corporate Zoo

Living in the Corporate Zoo is the sequel to the bestselling Britain in 2010. The latter looked at the broad trends affecting business. Living in the Corporate Zoo parachutes us right into the modern battleground?work and career versus life and family. Scase looks at how our lives have become fragmented and chaotic as workers and consumers, and the impact of this on us as individuals, businesses and government. Scase tackles a range of areas from the life/work balance and personal success in a wireless world to new corporations, cynical consumers and demographic trends. Living in the Corporate Zoo is certain to be as influential and as far-reaching as The Third Wave. Above all, it is the first book to define the new world of work, workers, citizens and consumers.

RICHARD SCASE is Europe's leading business strategist and forecaster and was voted European Business Speaker of the Year in 2002. He is author of the highly influential Britain 2010: The Changing Business Landscape (Capstone Publishing, 2000), which has not only received wide media attention across the globe but has also contributed to UK government planning and strategy.