PART ONE Overview and Opportunity Identification/Selection 1. The Strategic Elements of Product Development 2. The New Products Process 3. Opportunity Identification and Selection: Strategic Planning for New Products
PART TWO Concept Generation 4. The Product Concept and Ready-Made New Product Ideas 5. New Product Ideas: The Problem Find-Solve Approach 6. New Product Ideas: Analytical Attribute Approaches
PART THREE Concept/Project Evaluation 7. Concept Evaluation and Testing 8. The Full Screen 9. Sales Forecasting and Financial Analysis 10. Product Protocol
PART FOUR Development 11. Design 12. Development Team Management 13. Product Use Testing
PART FIVE Launch 14. Strategic Launch Planning 15. Implementation of the Strategic Plan 16. Market Testing 17. Launch Management 18. Public Policy Issues
APPENDIXES A Sources of Ideas Already Generated B Other Techniques of Concept Generation
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