Chapter 6: Stage 2: Data Collection Design: Qualitative Research
Chapter 7: Stage 2: Data Collection Design: Observation Research
Chapter 8: Stage 2: Data Collection Design: Experiments
Chapter 9: Stage 2: Data Collection Design: Survey Research
Part III: Measurement
Chapter 10: Stage 3: Measurement Foundations
Chapter 11: Stage 3: Measurement Questions
Appendix: Sources of Measurement Questions
Chapter 12: Stage 3: Measurement Instruments
Part IV: Collect, Prepare, and Examine the Data
Chapter 13: Stage 3: Collect, Prepare, and Examine Data
Appendix: Better Tables
Appendix: Review: Describing Data Statistically
Part V: Analyze and Interpret Data
Chapter 14: Stage 4: Hypothesis Testing
Chapter 15: Stage 4: Measures of Association
Part VI: Stage 5: Report the Research
Chapter 16: Stage 5: Research Reports: Support Insights and Recommendations
Appendix: Better Reports
Part VII: Research Project Overview
Chapter 17: An Integrated Example
Case Index
Appendices
A Business Research Proposals and RFPs (with Sample RFP)
B Focus Group Discussion Guide
C Nonparametric Significance Tests
D Selected Statistical Tables
References
Glossary
Indexes
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Please wait while the item is added to your bag...