1. What is Strategy and Why is it Important2. Charting a Company’s Direction3. Evaluating a Company’s External Environment4. Evaluating a Company’s Resources, Capabilities, and Competitiveness5. The Five Generic Competitive Strategies6. Strengthening a Company’s Competitive Position7. Strategies for Competing in International Markets8. Corporate Strategy9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure11. Managing Internal Operations12. Corporate Culture and Leadership
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