CHAPTER 1: OVERVIEW OF MARKETING CHAPTER 2: DEVELOPING MARKETING STRATEGIES AND A MARKETING PLAN CHAPTER 3: DIGITAL MARKETING: ONLINE, SOCIAL, AND MOBILE CHAPTER 4: CONSCIOUS MARKETING, CORPORATE SOCIAL RESPONSIBILITY, AND ETHICS CHAPTER 5: ANALYZING THE MARKETING ENVIRONMENT CHAPTER 6: CONSUMER BEHAVIOR CHAPTER 7: BUSINESS-TO-BUSINESS MARKETING CHAPTER 8: GLOBAL MARKETING CHAPTER 9: SEGMENTATION, TARGETING, AND POSITIONING CHAPTER 10: MARKETING RESEARCH AND ANALYTICS CHAPTER 11: PRODUCT, BRANDING, AND PACKAGING DECISIONS CHAPTER 12: DEVELOPING NEW PRODUCTS CHAPTER 13: SERVICES: THE INTANGIBLE PRODUCT CHAPTER 14: PRICING CONCEPTS FOR CAPTURING VALUE CHAPTER 15: STRATEGIC PRICING METHODS AND TACTICS CHAPTER 16: SUPPLY CHAIN AND CHANNEL MANAGEMENT CHAPTER 17: RETAILING AND OMNICHANNEL MARKETING CHAPTER 18: INTEGRATED MARKETING COMMUNICATIONS CHAPTER 19: ADVERTISING, PUBLIC RELATIONS, AND SALES PROMOTIONS CHAPTER 20: PERSONAL SELLING AND SALES MANAGEMENT
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