PART 1: STRATEGIC ANALYSIS 1. Strategic Management: Creating Competitive Advantages 2. Analyzing the External Environment of the Firm 3. Assessing the Internal Environment of the Firm 4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
PART 2: STRATEGIC FORMULATION 5. Business-Level Strategy: Creating and Sustaining Competitive Advantages 6. Corporate-Level Strategy: Creating Value through Diversification 7. International Strategy: Creating Value in Global Markets 8. Entrepreneurial Strategy and Competitive Dynamics
PART 3: STRATEGIC IMPLEMENTATION 9. Strategic Control and Corporate Governance 10. Creating Effective Organizational Designs 11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization 12. Managing Innovation and Fostering Corporate Entrepreneurship
PART 4: CASE ANALYSIS 13. Analyzing Strategic Management Cases
CASES 1. Robin Hood 2. The Global Casino Industry in 2019 (New) 3. Southwest Airlines: Is “LUV” at the limit? (New) 4. ZYNGA: Is the Game Over? (Updated) 5. World Wrestling Entertainment 2019 (Updated) 6. Microfinance: Going Global… And Going Public? 7. FreshDirect: Is It Really Fresh? (Updated) 8. Greenwood Resources: A Global Sustainable Venture in the Making 9. Kickstarter and Crowdfunding 2019 (Updated) 10. QVC in 2019 (Updated) 11. Cirque du Soleil in 2019 (Updated) 12. Pixar (Updated) 13. Heineken (Updated) 14. eBay: Misunderstood? (Updated) 15. Weight Watchers in now WW (Updated) 16. Dippin’ Dots: Is the Future Frozen? (Updated) 17. Tata Starbucks: A Brew for India? (Updated) 18. The Movie Exhibition Industry: 2019 (New) 19. Campbell: How to Keep the Soup Simmering? (Updated) 20. Nintendo: Could the Switch Turn on Gamers? (Updated) 21. Samsung Electronics 2019 (Updated) 22. Emirates Airline (Updated) 23. General Motors in 2019 (Updated) 24. Johnson & Johnson (Updated) 25. Procter & Gamble (Updated) 26. Ascena: Still Struggling in Speciality Retail (Updated) 27. The Boston Beer Company: Brewing up Success? (Updated) 28. McDonald’s in 2019 (Updated) 29. Lime: Is Bike Sharing the Next Uber? (New) 30. United Way Worldwide (Updated) 31. Alibaba Group: Rivals at the Gate? (New) 32. Apple Inc.: Where’s the Next Innovation? (Updated) 33. Jetblue Airways Corporation: Getting Over The “Blues”? (Updated) 34. Ford: An Auto Company In Transition (Updated) 35. Jamba Juice: Focus in on the Menu (Updated) 36. BlackBerry in 2019 (Updated) 37. Venmo: War on Cash? (New) 38. Flipkart: Winnig in India? (New)
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Please wait while the item is added to your bag...
×
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description,
with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.