Part 1 Business in a Changing World 1 The Dynamics of Business and Economics 2 Business Ethics and Social Responsibility 3 Business in a Borderless World Part 2 Starting and Growing a Business 4 Options for Organizing Business 5 Small Business, Entrepreneurship, and Franchising Part 3 Managing for Quality and Competitiveness 6 The Nature of Management 7 Organization, Teamwork, and Communication 8 Managing Operations and Supply Chains Part 4 Creating the Human Resource Advantage 9 Motivating the Workforce 10 Managing Human Resources Part 5 Marketing: Developing Relationships 11 Customer-Driven Marketing 12 Dimensions of Marketing Strategy 13 Digital Marketing and Social Media Part 6 Financing the Enterprise 14 Accounting and Financial Statements 15 Money and the Financial System 16 Financial Management and Securities Markets Bonus Chapters A The Legal and Regulatory Environment B Personal Financial Planning
Glossary Indexes
Appendixes (Available Online and via Create) A Guidelines for the Development of the Business Plan B Personal Career Plan C Risk: The Basics of Risk Management
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