CHAPTER 1: Taking Risks and Making Profits within the Dynamic Business Environment CHAPTER 2: Understanding Economics and How It Affects Business CHAPTER 3: Doing Business in Global Markets CHAPTER 4: Demanding Ethical and Socially Responsible Behavior CHAPTER 5: How to Form a Business CHAPTER 6: Entrepreneurship and Starting a Small Business CHAPTER 7: Management and Leadership CHAPTER 8: Structuring Organizations for Today’s Challenges CHAPTER 9: Production and Operations Management CHAPTER 10: Motivating Employees CHAPTER 11: Human Resource Management: Finding and Keeping the Best Employees CHAPTER 12: Dealing with Employee–Management Issues CHAPTER 13: Marketing: Helping Buyers Buy CHAPTER 14: Developing and Pricing Goods and Services CHAPTER 15: Distributing Products CHAPTER 16: Using Effective Promotions CHAPTER 17: Understanding Accounting and Financial Information CHAPTER 18: Financial Management CHAPTER 19: Using Securities Markets for Financing and Investing Opportunities CHAPTER 20: Money, Financial Institutions, and the Federal Reserve BONUS CHAPTERS A (Online Only): Working within the Legal Environment B (Online Only): Using Technology to Manage Information C (Online Only): Managing Risk D (Online Only): Managing Personal Finances and Investing
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