Loose-Leaf Edition Understanding Business: The Core

PART 1: Business Trends: Cultivating a Business in Diverse, Global Environments   

Chapter 1: Exploring the Business Environment and Economics  

Chapter 2: Doing Business in Global Markets  

Chapter 3: Demanding Ethical and Socially Responsible Behavior  

PART 2 Business Ownership: Starting a Small Business  

Chapter 4: How to Form a Business  

Chapter 5: Entrepreneurship and Starting a Small Business  

PART 3: Business Management: Empowering Employees to Satisfy Customers

Chapter 6: Management and Leadership  

Chapter 7: Structuring Organizations for Today’s Challenges  

Chapter 8: Production and Operations Management  

PART 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services  

Chapter 9: Motivating Employees  

Chapter 10: Human Resource Management: Finding and Keeping the Best Employees  

PART 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 11: Marketing: Helping Buyers Buy  

Chapter 12: Managing the Marketing Mix: Product, Price, Place, and Promotion   

Chapter 13: Using Technology to Manage Information   

PART 6: Managing Financial Resources  

Chapter 14: Understanding Accounting and Financial Information  

Chapter 15: Financial Management  

Chapter 16: Money, Financial Institutions, and the Federal Reserve  

Bonus Chapters (Online Only)

A: Working within the Legal Environment  

B: Managing Risk  

C: Managing Personal Finances and Investing

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.