PART 1 Laying the Groundwork for Your Business Chapter 1 THE TWENTY-FIRST-CENTURY ENTREPRENEUR Chapter 2 INDIVIDUAL LEADERSHIP AND ENTREPRENEURIAL START-UPS Chapter 3 BUSINESS IDEA GENERATION AND INITIAL EVALUATION PART 2 Due Diligence on the Business Idea Chapter 4 EXTERNAL ANALYSIS Chapter 5 BUSINESS MISSION AND STRATEGY PART 3 Establishing a Financial Foundation Chapter 6 ANALYZING CASH FLOW AND OTHER FINANCIAL INFORMATION Chapter 7 FINANCING AND ACCOUNTING Chapter 8 BUSINESS AND FINANCIAL ANALYSIS PART 4 Building the Business Chapter 9 LEGAL ISSUES WITH A NEW BUSINESS Chapter 10 HUMAN RESOURCES MANAGEMENT Chapter 11 MARKETING Chapter 12 ESTABLISHING OPERATIONS PART 5 Important Issues for Entrepreneurs Chapter 13 EXIT/HARVEST/TURNAROUND Chapter 14 FRANCHISING AND PURCHASING AN EXISTING BUSINESS PART 6 Minicases
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