PART ONE: Industry Dynamics of Technological Innovation Chapter 2: Sources of Innovation Chapter 3: Types and Patterns of Innovation Chapter 4: Standards Battles, Modularity, and Platform Competition Chapter 5: Timing of Entry
PART TWO: Formulating Technological Innovation Strategy Chapter 6: Defining the Organization’s Strategic Direction Chapter 7: Choosing Innovation Projects Chapter 8: Collaboration Strategies Chapter 9: Protecting Innovation
PART THREE: Implementing Technological Innovation Strategy Chapter 10: Organizing for Innovation Chapter 11: Managing the New Product Development Process Chapter 12: Managing New Product Development Teams Chapter 13: Crafting a Deployment Strategy
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