Love v. Regency Case File

For more than a decade, dermatologist Dr. Stanley Love has marketed his cosmetic surgery practice with "The Love Look" as his slogan. During that time, Regency Plastic Surgery, a New York City practice with branches around the country, registered the service mark "The Look of Love" with the U.S. Patent and Trademark Office and began using the slogan in all its marketing. But when Regency opened a branch practice in Nita City, about two years ago, a conflict emerged.

Now Dr. Love has brought this action, alleging Regency has infringed his common-law trademark of the "The Love Look" by using "The Look of Love" as its marketing slogan. Regency denies liability, claiming Dr. Love had no common-law trademark because "The Love Look" is merely descriptive and therefore Dr. Love could acquire no common-law trademark rights in the slogan. Regency also claims that even if "The Love Look" has acquired trademark protection, Regency did not infringe the trademark. Finally, Regency asserts Dr. Love’s claims are barred by laches and the statute of limitations.

New to the Third Edition:

• Updated financial reports from the expert witnesses
• Names changed to facilitate gender-neutral treatment of witnesses
• Updated exhibits

Professors and students will benefit from:

• Flexibility—the case can be tried only for liability or liability and damages
• Expert reports updated by accountants to reflect real world practices
   

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.