The Macro Practitioner's Workbook A

With this workbook-style text, students have a tool with which they can gain realistic, hands-on experience with several of the foundational functions of macro practice. Its four flexible units each contain case studies and numerous exercises that help them learn specific tasks affiliated with macro practice, such as developing a strategic plan and formulating a budget. As students complete each chapter, they build up a "portfolio" that demonstrates their proficiency in these areas.

Preface

ix

Unit 1: Assessment, Planning, and Preparation for Organizations and Communities

Introduction

1

(1)

Assessment, Planning, and Preparation for Organizations and Communities Case Study

2

(5)

Techniques of Organizational and Community Assessment

7

(22)

Strategic Planning

29

(21)

Contingency Planning

50

(18)

Recruiting Collaborative Partners

68

(15)

Gaining Support and Minimizing Opposition

83

(17)

Developing a Public Relations Plan

100

(25)

Unit 2: Effective Communication for Agencies, Groups, and Communities

Introduction

121

(1)

Effective Communication for Agencies, Groups, and Communities Case Study

122

(3)

Effective Communication in Agencies, Groups, and Communities

125

(19)

Forming a Task Force or Committee

144

(12)

Working with a Board of Directors

156

(16)

Unit 3: Effective Recruiting and Hiring

Introduction

169

(1)

Effective Recruiting and Hiring Case Study

170

(2)

Creating Job Descriptions and Classified Ads

172

(9)

The Hiring Process

181

(15)

Conducting Interviews

196

(15)

Unit 4: Effective Financial Management and Fundraising

Introduction

207

(1)

Effective Financial Management and Fundraising Case Study

208

(3)

Basics of Financial Management

211

(13)

Writing a Government Grant Proposal

224

(18)

Writing a Foundation Inquiry Letter

242

(11)

Planning a Fundraising Event

253

(13)

Writing a Fundraising Letter

266

(11)

Index

277

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The Macro Practitioner's Workbook A Step-by-Step Guide to Effectiveness with Organizations and Communities

Summary

Table of Contents

Supplemental Materials