Mad Cows And Mother's Milk: The Perils Of

Communicating the nature and consequences of environmental and health risks to the public is still one of the most problematic areas for public policy makers. Given the perceived risks associated with our food, chemicals in the environment, and modern technologies, consumers need clear and timely explanations of the nature of those risks - but rarely get them.

Douglas Powell is associate professor, Department of Plant Agriculture, and scientific director for the Food Safety Network, University of Guelph.

Preface to the First Edition

ix

Preface to the Second Edition

xiii

PART ONE WAITING FOR THE SCIENCE

1 Mad Cows or Crazy Communications?

3

(23)

2 A Diagnostic for Risk Communication Failures

26

(15)

3 Dioxins,, or Chemical Stigmata

41

(36)

4 Hamburger Hell

77

(22)

5 Silicone Breasts

99

(24)

PART TWO WAITING FOR THE REGULATORS

6 Lost in Regulatory Space: rBST

123

(30)

7 Gene Escape

153

(29)

8 Mother's Milk

182

(28)

9 Ten Lessons

210

PART THREE NEW PERILS FOR RISK MANAGERS

10 Two Stinking Cows: The Mismanagement of BSE Risk in North America

229

(33)

11 A Night at the Climate Casino: Canada and the Kyoto Quagmire

262

(34)

12 Life in the Fast Lane: An Introduction to Genomics Risks

296

(45)

Appendix

341

(10)

Notes

351

(62)

Bibliography

413

(30)

Index

443

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Mad Cows And Mother's Milk: The Perils Of Poor Risk Communication

Summary

Author Biography

Table of Contents

Supplemental Materials