Made in Korea

In the past decade Korean companies have gone from second-rate producers of poor quality goods to become industry leaders in automobile manufacturing and such high-tech products as memory chips and satellite communications. One man, Chung Ju Yung, founder of the Hyundai Business Group, is largely responsible for Korea's meteoric rise to the top of the global marketplace. Made in Koreais the story of how Chung Ju Yung rose from poverty to build one of the world's largest and most successful business empires through a combination of creative thinking, tenacity, timing, political skills, and a business strategy that few competitors ever understood. Chung's enterprising determination allowed him to enter industries such as car manufacturing and shipbuilding, with no experience, with predictions of failure from foreign experts, yet still supersede expectations. Indeed, this spirit enabled Chung to succeed in opening up Russian markets to South Korea, and to run for the presidency of his nation,in the process having a profound influence on Korean-style politics. This in-depth look inside the Hyundai Business Group presents a candid portrait of the man behind its success, and illustrates an inspiring example of a true global entrepreneur.