Made in Mexico

This book concerns the aesthetic, political, and socio-political aspects of tourism in southern Mexico, particularly in the state of Oaxaca. Tourists seeking Â"authenticityÂ" buy crafts and festival tickets, and spend even more on travel expenses. What does a craft object or a festival moment need to look like or sound like to please both tradition bearers and tourists in terms of aesthetics? Under what conditions are transactions between these parties psychologically healthy and sustainable? What political factors can interfere with the success of this negotiation, and what happens when the process breaks down? With Subcommandante Marcos and the Zapatistas still operating defiantly in the area, these are not merely theoretical problems.Chris Goertzen analyzes the nature and meaning of a single craft object, a woven pillowcase from Chiapas, thus previewing what the book will accomplish in greater depth in Oaxaca. He introduces the bookÂ's guiding concepts, especially concerning the types of aesthetic intensification that have replaced fading cultural contexts, and the tragic partnership between ethnic distinctiveness and oppressive politics. He then brings these concepts to bear on crafts in Oaxaca and on OaxacaÂ'sGuelaguetza, the anchor for tourism in the state and a festival with an increasingly contested meaning.

Chris Goertzen is professor of music history and world music at the University of Southern Mississippi. He is the author of Fiddling for Norway: Revival and Identity; Southern Fiddlers and Fiddle Contests (University Press of Mississippi); and Alice Person: Good Medicine and Good Music (coauthored with David Hursh).