Made You Look! 500 Eye-Catching Billboard Design Ideas From the Skies of Los Angeles

"Made You Look!" features over 500 eye-catching billboard advertisements photographed around Los Angeles from 2008 to 2021. This book is a time capsule of Tinseltown's ever-changing, outdoor advertising landscape and the marketing practices, graphic design ideas, and gimmicks that have recurred over the years in the sprawling city skyline. Readers will be inspired by 250 pages of creative, engaging, and eye-popping outdoor ads from television, movies, fashion, food, drinks, technology, travel, and more. This is a great resource for students and those working in the out-of-home, entertainment, graphic design, and marketing industries. The author included an abundance of spoofs, homages and copycats, spectacular billboard installations, clever design ideas, head-turning imagery, local, and seasonal ads to give readers advertising ideas and inspiration.

Jason Morgan moved from Wales to Los Angeles, California in 2008. With a marketing degree and a decade of experience in the London magazine publishing industry, Morgan created the Daily Billboard Blog to shine a spotlight on the creativity and innovation in the world of outdoor advertising. Morgan has a love for striking visuals that turn heads, both in print and on billboards.