The Magic of Bollywood; At Home and Abroad

This anthology aims to portray the soft power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy. Established and emerging scholars in literature, theater, film, dance, music, media, cultural studies, and sociology from different parts of the world present their views from multidisciplinary perspectives based on case studies from Australia, New Zealand, the UK, Germany, Russia, the US, Senegal, Pakistan, Bangladesh, Indonesia and Canada, in addition to India.

List of Tables	p. ix
List of Abbreviations	p. xi
Foreword	p. xiii
Acknowledgments	p. xvii
Introduction	p. 1
Brand Bollywood and the New Bollywood Film
Mainstream Hindi Cinema and Brand Bollywood: The Transformation of a Cultural Artifact	p. 27
Post-national B(H)ollywood and the National Imaginary	p. 42
Bollywood's Soft Power: Some Facts and Figures
Bollywood and Soft Power: Content Trends and Hybridity in Popular Hindi Cinema	p. 57
A Regional Mosaic: Linguistic Diversity and India's Film Trade	p. 81
Indian Films' Traditional Markets: South Asia, Southeast Asia, Africa, and Russia
"Dada Negativity" and Pakistani Characters in Bollywood Films	p. 107
Soft Power and Pakistani Viewers	p. 125
Bollywood Film Culture in Indonesia's Mediascapes	p. 144
Indian Films in the USSR and Russia: Past, Present, and Future	p. 161
Indophilie and Bollywood's Popularity in Senegal: Strands of Identity Dynamics	p. 178
"Bollywoodization" as (H)Indianization? Bangladesh Film Industry under National Protection	p. 193
New Territories: Bollywood in the West-Australia, Canada, and Europe
From Tawa'if to Wife? Making Sense of Bollywood's Courtesan Genre	p. 213
Bollywood in da Club: Social Space in Toronto's "South Asian" Community	p. 234
Bollywood Internet Forums and Australian Cultural Diplomacy	p. 254
Addressing the Nonresident: Soft Power, Bollywood, and the Diasporic Audience	p. 277
Bollywood's Circuits in Germany	p. 295
About the Editor and Contributors	p. 318
Index	p. 323
Table of Contents provided by Ingram. All Rights Reserved.

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The Magic of Bollywood; At Home and Abroad

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