Make Change Your Family Business Tradition

Family businesses that expect to endure over a long period of time must learn to respond and adapt to a rapidly changing environment. But more so, they must take initiative and make change while preserving the success of the past. The authors provide a new appreciation for the importance of change and the tools necesary to incorporate change as a company tradition.

Craig E. Aronoff is Co-founder, Principal Consultant, and Chairman of the Board of the Family Business Consulting Group, Inc., the founder of the Cox Family Enterprise Center, and current Professor Emeritus at Kennesaw State University. He invented and implemented the membership-based, professional-service-provider sponsored Family Business Forum, which has served as a model of family business education for universities world-wide. John L. Ward is Co-founder of the Family Business Consulting Groups, Inc. He is Clinical Professor at the Kellogg School of Management and teaches strategic management, business leadership, and family enterprise continuity.