Management Mistakes and Successes

Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.

Bob Hartley is Professor Emeritus at Cleveland State University's College of Business. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Before coming into academia, he spent thirteen years in retailing with the predecessor of Kmart (S.S. Kresge), J.C. Penney, and Dayton-Hudson and Target. Positions held included store management, central buying and merchandise management. His first textbook, Marketing; Management and Social Change, was published in 1972. It was ahead of its time in introducing social and environmental issues to the study of marketing.?In 1976, the first Marketing Mistakes supplemental book was published, and brought a new approach to case studies: student-friendly books, and ones more relevant to career enhancement that existing books, In 1983, Management Mistakes was published.?He is listed in Who's Who in America, and Who's Who in the World.

Preface	p. v
About the Author	p. ix
Introduction	p. 1
Players in a Time of Economic Crisis	p. 9
Walmart-A Winner	p. 11
Procter & Gamble: An Old Strategy Is Found Wanting	p. 31
Great Comebacks	p. 43
Continental Airlines: Salvaging from the Ashes	p. 45
Harley-Davidson: A Long-Overdue Revival	p. 61
IBM: A Fading Giant Rejuvenates	p. 77
Entreprenurial Adventures	p. 97
Google-An Entrepreneurial Juggernaut	p. 99
Starbucks-A Paragon of Growth and Employee Benefits Faces Storm Clouds	p. 119
Planning	p. 137
Euro Disney: Bungling a Successful Format	p. 139
Boeing: Miscalculations on a Worldwide Scale	p. 157
Vanguard: Success in Taking the Road Less Traveled	p. 179
Leadership and Execution	p. 193
Hewlett-Packard Under Carly Fiorina, and After Her	p. 195
Southwest Airlines: ôTry to Match Our Pricesö	p. 213
Herman Miller: A Role-Model in Leadership	p. 233
Boston Beer-Can I Compete with the Big Boys?	p. 247
Controlling	p. 261
United Way: A Not-for-Profit Organization Also Needs Controls and Oversight	p. 263
Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing	p. 275
MetLife: Poorly Controlled Sales Practices	p. 291
Ethical Mistakes	p. 305
DaimlerChrysler: Blantant Misrepresentation	p. 307
Merck's Vioxx: A Catastrophe and Other Problems	p. 325
Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario	p. 341
Conclusions: What Can Be Learned?	p. 355
Index	p. 373
Table of Contents provided by Ingram. All Rights Reserved.

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Management Mistakes and Successes

Summary

Author Biography

Table of Contents

Supplemental Materials